The primary function of the Lombard-Freid website is to highlight current gallery artists and a selection of their work. A pop-up Artists' Flag was conceived to introduce the user to all of the online artists at a glance. The floating window uses simple rollover navigation to create a direct visual flow of access to the separate artists. The main site is characterized by a bold palette and a map of the earth. The map was originally intended to link to the Cultural Nomad section, an online forum for the international art scene. This feature was never fully implemented.

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