Client: Lombard-Freid Fine Arts
Projects: Logotype | Announcements | lombard-freid.com

Based on Zuzano Licko's 1985 digital font Modula Tall, this customized logotype addresses issues of connectivity and legibility in a neo-global culture. The curvilinear, condensed, lower-case letters create a shape that can be "seen" as well as read. Heightened verticals, elided characters and outlined letters lend to the distinctive character of the signature.

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Logotype-1

Logotype-2

Logotype-3

 
 
B/W; positive
 
B/W; negative
 
1-color; positive